EDUCATION Indiana University, Bloomington 2006-2010 B.A Journalism, concentration: Public Relations; B.A. History
WORK EXPERIENCE TURNER; New York, NY 2015-Present Senior Account Supervisor, Digital Creates innovative custom digital marketing concepts across digital, social and mobile platforms for existing clients and new business pitches Manages client relationships and serves as the client’s main point of contact Consults on SEO and social integration efforts on behalf of clients Designs analytics reports to best fit client needs Ensures all proposals are strategic, innovative and support client objectives Presents new business proposals to high-level executives and demonstrates in-depth knowledge of the social/digital landscape and relevant verticals Researches new digital trends, platforms and experiences that can inform proposals and strategy Mentors and provides training to agency and industry on best practices for creating, managing, monitoring, and developing content for social Creates influencer outreach programs that drive social chatter Defines key performance indicators and implements measurement, analytics, and reporting methods Ideates and develops custom content initiatives
LaForce + Stevens; New York, NY 2013-2015 Manager, Digital + Social Led prominent digital accounts and digital team Crafted industry-leading, integrated digital strategies for clients Spearheaded creative ideation among account teams Consulted on all clients throughout agency Initiated, conceptualized and executed partnerships and collaborations Creates and executes digital advertising strategy across all social channels Identified ways to integrate social networking into other communications strategies Played a key role in new business development, both developing leads and pitching accounts Helped train team members on critical skills, which included strategic outreach and relationship building Led team on results measurement and reporting to ensure actionable results
iAcquire; New York, NY 2012-2013 Senior Social Media Strategist, Search Engine Optimization Developed iAcquire’s social media offering and deliverables, including workflow and sales collateral Created, presented and implemented social strategy, including social PPC efforts Managed iAcquire’s online community Developed company-branded social media guidelines Co-managed social outreach projects with focus on social and SEO signals Wrote an e-book on social media outreach tactics for SEO
Slingshot SEO; Indianapolis, IN 2010-2012 Social Media Networker Networked with bloggers and other influential online personalities to create SEO-friendly content Analyzed and researched industry trends to help clients gain and maintain online relevance Served as an executive member of the Slingshot Volunteer Board
Online Reputation Management and Social Strategy 2007-Present Works with professional athletes to increase their social followings and connections with fans Creates social media playbooks and promotions for special events Increases visibility and creates partnerships between athletes and brands Manages and ensures fulfillment of social media aspects of endorsement contracts Consults and gives seminars on SEO, social media and online PR Media trains and prepares athletes for media events and interviews
VOLUNTEER ACTIVITIES Harlem RBI; Hockey Fights Cancer; New York Cares; Children’s Bureau; Sigma Delta Tau Sorority; Indianapolis Indians fan blogger; Aerys Sports columnist; UniWatch columnist; Coach Hep Cancer Challenge
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