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Cinderella Story Content Strategy

3/26/2013

 
This is my presentation from the iAcquire Content Meetup last week - it details how you CAN overcome the madness of marketing content created without a strategy. 

Some other great speakers were there - you can check out more information about the event here and more about content marketing & content strategy (do you know the difference?) here.

See how we were able to create strategy to lead what seemed like an underdog project to a championship ending in one shining moment. Learn the lessons along the way - with a little bit of help from some of the winningest coaches in college basketball.
Cinderella Story Content Strategy from Megan Brown

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    "One day I will find the right words, and they will be simple." 
    - Jack Kerouac

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